Every great company starts with a problem that needs solving. For Fabricio Miranda, the founder and CEO of Flieber, that problem was inventory management. His journey from Brazil to the U.S., from hedge funds to ecommerce, and ultimately to launching Flieber is a story of identifying inefficiencies and building a solution that redefines modern commerce.
From Hedge Funds to Ecommerce
Fabricio’s entrepreneurial journey began in Brazil, where he joined and sold a water treatment company. After moving to the U.S., he started a hedge fund in Manhattan. But a chance encounter with another entrepreneur planning on opening an Amazon store, changed everything.
- The entrepreneur was highly capitalized and strategic, making Fabricio curious about ecommerce.
- At the time, only 8% of retail sales were online, far less than Fabricio expected.
- Recognizing the untapped potential, he joined the other entrepreneur to launch HeadClicks, an Amazon selling business.
- In its first year, HeadClicks generated $12 million in sales, ranking among the top 400 Amazon sellers.
The Birth of Flieber
Despite the success, Fabricio kept running into the same challenge: inventory. Managing stock levels, forecasting demand, and ensuring seamless operations was an ongoing nightmare.
- At one point, he had an eight-person team dedicated to inventory management, yet inefficiencies persisted.
- He realized that inventory was the make-or-break factor for profitability in ecommerce.
- Conversations with other sellers confirmed that everyone faced the same struggles.
- In 2019, Fabricio launched Flieber to solve one of the hardest problems in retail: inventory planning.
Rapid Growth and Industry Evolution
Flieber took off quickly. By July 2019, just three months after launching, it had already hit $500,000 in ARR. This momentum attracted venture capital, leading to a $20 million investment.
- COVID-19 accelerated trends that were already in motion, making omnichannel retail the norm.
- Flieber initially focused on workflow automation but quickly shifted to forecasting and decision support.
- By 2023, the company rebuilt its platform from the ground up to align with post-COVID retail dynamics.
The Future of Modern Commerce
Fabricio sees retail evolving beyond traditional categories like ecommerce, wholesale, and marketplaces. Instead, modern commerce is a blend of all these models, and brands need to sell everywhere to stay competitive.
- Flieber positions itself as the central nerve of inventory decisions, orchestrating the supply chain.
- The platform acts as a superpower for operators, not a replacement, enabling them to make faster, smarter decisions.
- AI will be a key differentiator for brands that want to succeed in modern commerce.
Flieber isn’t just another tool—it’s a game-changer for inventory planning. Sign up for a free trial today and take control of your inventory with confidence!
