Category: Sales

If you’re like most retailers, you’re losing sales in more ways than you think.

Understanding your lost sales isn’t just about tallying up the number of times you sold less than you should have because you stocked out.

No matter what or where you sell, customer returns, backorders, missed conversions, and lost rankings can all have an impact on your brand’s current and future sales.

To scale your revenue and protect your investment in customer acquisition, here are five things you don’t want to overlook when measuring lost sales.

In a perfect world, you’d always have enough inventory to fulfill all your sales.

But this is the real world. And here, you have to be extremely good at projecting future sales if you want to make sure you don’t run out of stock.

In business, there’s nothing like the pain of knowing you could be making more money than you already are.

For certain retailers, the publicity you can garner when a viral product is low in stock is more precious than gold. But for most, not having enough inventory has the opposite effect. 

Lost sales and increased inventory costs are just some of the risks involved with putting e-commerce products on backorder. But what many retailers don’t realize is that it is possible to get the best of backordering, using it to increase sales while maintaining inventory control.

In this guide, we'll reveal the benefits of backordering in the current e-commerce climate...

In the early days of e-commerce, effective retail operations were all about increasing top line revenue. All you had to do was be more convenient than in-store shopping and the sales were virtually guaranteed. 

But that was then. As the e-commerce market matures, you need new ways to boost your top and bottom line growth. If the goal is to widen your margins and continue driving sales, you can’t afford to overlook your operations.

In this article, we’ll explore the latest best practices in retail operations and the role of inventory planning in driving...

According to some estimates, there are over 12 million e-commerce companies worldwide. In other words, the landscape is crowded. 

There’s a reason Excel is the go-to forecasting tool for countless brands and merchants. It’s flexible, affordable, and you already know how to use it.

As an e-commerce retailer, no two days are the same, especially when it comes to balancing your sales and inventory.

With peak season around the corner, do you push hard on sales and risk going out of stock? Or do you relax your sales activities and risk not selling enough?

Optimizing your inventory for seasonal variations takes focus, energy, and more manual work than you probably have time for. But failing to plan for seasonality could cost you even more.

A trusted tool for every modern retailer, the right sales forecast can lead to better purchasing decisions and healthier cash flow. And that’s crucial, because purchasing and cash flow are two of the top 10 areas where most ecommerce businesses fail.

But whether you’re a new or experienced store owner, the task of getting sales forecasting right can leave you feeling overwhelmed — especially when attempting to forecast for new product launches.

We’re not going to sugarcoat it. Managing inventory is hard — and nailing your forecast accuracy? That’s probably the hardest part of all.

From varying lead times to unforeseeable supply chain issues, it’s no surprise so many e-commerce retailers struggle to balance stock levels.