Category: Lost sales

From Amazon to Shopify and beyond, no matter which corner of commerce you operate in, you lose sales when your products go out of stock.

Every year, retailers lose an estimated $1.8 trillion due to inventory mismanagement. That’s roughly 7.8% of total global retail sales.

At Flieber, our team has onboarded over 3 million SKUs. We’ve found that the number for this subset of products is even more drastic: our calculations point to an average of 11.2% in lost sales. 

To understand the impact of these numbers on your own business, let me tell you the tale...

If you’re like most retailers, you’re losing sales in more ways than you think.

Understanding your lost sales isn’t just about tallying up the number of times you sold less than you should have because you stocked out.

No matter what or where you sell, customer returns, backorders, missed conversions, and lost rankings can all have an impact on your brand’s current and future sales.

To scale your revenue and protect your investment in customer acquisition, here are five things you don’t want to overlook when measuring lost sales.