Author: Flieber

Imagine waking up to discover that just 17 of your 220 SKUs generated 80% of your profits. For Flieber CEO Fabricio Miranda, this was one of many harsh reality checks in his past e-commerce career.

From that moment on, he began to manage his brand as a portfolio of products, carefully considering the lifecycle phase of each one to maximize growth and profitability

Because the truth is, the steps that got you to early success with a couple of products, aren’t enough to build an enduring brand. As a product matures, you need different strategies to stay...

In 2020 as the COVID-19 pandemic gained momentum, direct-to-consumer (DTC) brands experienced incredible growth. In fact, sales across DTC brands in the US saw a 45.5% growth increase. At face value, that may sound like a beautiful thing. But ongoing challenges with the supply chain meant that many brands struggled to deliver on that demand.

It’s human nature to want to control outcomes and reduce risks.

In today’s market, it’s hard to find a multichannel retailer that hasn’t experienced the pains associated with at least one supply chain challenge.

With one foot in e-commerce and the other in capital markets, Amazon brand aggregators are raising billions of dollars with the goal of creating new household names and products, while adding increased value to shoppers.

Customer experience, or CX as it’s also known, is generating a lot of buzz in the ecommerce world — and for good reason. Recent data shows that some 86% of customers say they are willing to pay more for a great experience. But with a whopping $1.6 trillion lost in the US every year due to poor customer service, many brands still struggle to get it right.

Series A funding will accelerate the company’s expansion in the Shopify and DTC ecosystems.

NEW YORK — Sept 22, 2021 — Flieber, the groundbreaking inventory optimization platform, today announced $12 million in Series A funding. The round was co-led by seed investor GGV Capital and Monashees, and brings the company’s total funding to $20 million. With this recent investment round, Monashees will join GGV on the board of directors where it has served since 2019.